Our next cover, which you'll see on newsstands from October 11, features our revised masthead, which you can see in the image above (the house is by Andrea Bell of Pete Bossley Architects).
HOME New Zealand: How did you and your team come up with our new masthead?
Arch MacDonnell: We wanted to soften the hard-edged angularity of the old masthead. It needed to feel more 'homely' without being too cutesy or crafty. We opted for a customised weight of
Did you enjoy the process?
It's always nice to work on a project that needs to evolve rather than radically change.
Getting up close and personal with the letterforms is something we like to do! And it’s amazing how little adjustments here and there have such an effect on the personality of a letterform.
What else are you working on at the moment?
As always there's a diverse mix of projects simmering away at Inhouse. There's a new wine label for &Co simply called The Supernatural, with a brief to break wine label conventions, a brand refresh for the Auckland Art Fair, a new book project with the irrepressible John Reynolds, and an identity extension for a coffee roastery/restaurant/bar in London (Caravan) as well as developing a series of our own graphic objects that we'll be releasing in the coming months.
Our next issue, which we've just sent to press, is our annual focus on the connections between fashion and home design.
Here's Toaki in the blue-and-pink setup, with a photograph by Anne Noble on the blue wall, and a dress by Karen Walker:
And there's the first spread of the final result in the magazine (somehow the colours on this JPEG don't look as vivid as they do in the final printed result, but you'll get the idea). The issue is on sale on October 11. Thanks to Resene for helping us out with the shoot - all the colours are from Resene The Range 2011/12. And well done to Tanya, Jess and Toaki for creating such a great series of images.





